Web Application Development Services that start where a page builder stops.
Custom web application development builds software your customers and staff open in a browser: the frontend, the backend, and the integrations underneath, shaped around how your business works rather than around a template.
- 120+Projects delivered across 12 countries since 2012
- 100+Senior in-house engineers, six countries
- 5.0Unified rating across 61 client reviews on Clutch
- ISTQBCertified QA inside every sprint
- ISO 27001Certified security practice, audited by Quay Audit UK
01Overview
What our web development services cover
unicrew builds the browser side of a business: the screens people work in, the backend behind them, and the layer that connects both to the systems you already run. The question here is not whether to commission custom software at all, and not whether to resell engineering under your own brand, which is white-label web development. It is whether the logic you already have should live behind an interface you own and can change.
- One team from browser to databaseFrontend, backend, and the integrations between them are owned by the same people, so no seam between two vendors becomes yours to manage.
- The integration list, not the screen countWhat the application has to talk to is what moves a date. Screens are the visible half, and rarely the half that runs late.
- Your specification, not a product defaultWe build to what you need, so what the software has to do is your specification rather than a vendor's default, including the parts nobody demos.
- The rest of the engineering clusterNot every browser problem is a web build. Mobile when people need something they install, modernization when the job is rescuing what exists, and integration when the purchase is really the layer between systems.
02Proof
Why unicrew for web development
Judge a web build by what happened after launch and by who was actually on it. Three engagements, three different ceilings, and each client's own account of both.
- Sterling Test Prep: more users every day, and a vendor being replacedThe trigger at Sterling Test Prep, a Boston test-prep company, was growth. Its COO, in a Clutch review: "We needed a reliable software development partner to replace our previous vendor. Since our platform attracted more and more users every day, we had to eliminate issues to avoid bad user experiences." We implemented a range of website features, payment processing included, and developed everything in PHP. What the COO reported after: "They greatly improved our customer experience."3people on the test-prep build: a project manager, a developer, and a QA engineer
- Four sites, and a compliance bar the client setFour corporate websites for a German financial-services group, where accessibility implementation sat inside our build scope rather than beside it. Senior UI/UX Designer Tanja Stuchels, in her Clutch review: "Our primary objectives were to ensure full accessibility compliance". Afterwards: "All four websites have successfully passed internal reviews and are online." and "The accessibility scores are top-notch, and the user engagement is higher." She puts the team at "2–5 teammates from unicrew", on an engagement that started in March 2025 and which she described as ongoing.4corporate websites held to the same accessibility bar, all four live
- Bitergo: whole user front ends, then the REST integration behind themThe product at Bitergo, a Dortmund logistics-software company, had grown into a suite. Managing Director Andreas Trautmann asked for a specific split of the work, in his Clutch review: "we asked Artelogic to implement whole user frontends and do the backend integration via REST. And to support us with technical SEO." He puts the team on it at one project manager and one developer, full time. What happened after launch, in the same review: "After launching the site we saw a rapid increase of test accounts ordered by potential customers. Now the site provides a steady source of sales leads."15+applications in the warehouse app store whose front end we rebuilt on one shared component set
03Compare
Custom web app, website builder, or SaaS?
The line between building and buying is not company size. It is whether a page editor can still express the rules your business runs on. Once it cannot, the page builder is the constraint rather than the budget, and the three options below differ less in price than in what you are left holding afterwards.
| A custom web applicationunicrew | Website builder or CMSTemplate | Off-the-shelf SaaSBuy |
|---|---|---|
| Best forA product or internal platform with real logic, integrations, and scale, where the software is part of how you compete. | Best forMarketing sites and simple content, where a template and a page editor are genuinely enough. | Best forA common, solved workflow that already matches how the market works. |
| Works best withReal logic behind the screens, and the up-front senior time it takes to build it rather than a template. | Works best withRequirements that stay within content, short of custom logic, integrations, and performance work. | Works best withA team happy to adapt to the tool, pay per seat indefinitely, and run the same software as its competitors. |
| You end up owningThe code, the roadmap, and the data. | You end up owningA theme, a plugin list, and whatever the platform lets you do next. | You end up owningA subscription and your export files. |
One answer the table leaves out is building it with your own people, right where the domain knowledge is deep and the roadmap never ends, at the price of hiring becoming the schedule. A web build with real logic and integrations behind it is where a team of senior engineers earns its place.
Quick self-check
Tick what is true for you. The read-out updates as you go.
0 of 4 true
0 of 4 true: build once the rules outgrow it
A custom web application earns its place once the rules your business runs on outgrow a page editor or a standard SaaS workflow, and until then the platform you run today carries the job. If people need something they install, that is mobile app development.
Talk it through1 of 4 true: worth a conversation, not a rebuild
One symptom usually has a targeted fix: a plugin decision, one integration, or a hosting change. Thirty minutes settles which, and whether a rebuild is the step after it.
Talk it through2 of 4 true: worth scoping as a build
Two together and the ceiling is structural: it will still be there next quarter, and the quarter after. What scoping buys is the integration map, the stack decision with its trade-offs, and a sprint plan with real dates, before any budget is committed.
Book a discovery call3 of 4 true: a custom web application is the right shape
Three of the four, and what is left to settle is sequencing: a full rebuild, or modernized module by module while the current system keeps running.
Book a discovery call4 of 4 true: build it, and settle the bar first
All four. The expensive decisions on this profile are architectural rather than visual, and the expensive version of every one of them is the retrofit.
Talk about the buildOn a web application, the bar for concurrent load, accessibility and security decides the architecture. We write it into the scope before a stack is chosen. In our experience, the builds that age well start from that written bar.
Oleksandr TrofimovChief Technology Officer, unicrew04Capabilities
What we build
Eight capabilities we are actually hired for, from a greenfield product platform to a front-end rebuild across a suite of applications that already exists. Each one links out to where it is covered in full, or to the engagement it came from.
- Custom web application development
Custom web applications
Frontend, backend, integrationsOne team owns the frontend, the backend and the integrations, so nothing falls between two vendors. On a salon booking application that meant a customer picking a service and seeing only the appointment windows that were genuinely free, synced in real time with the system behind it.
- Frontend development services
Frontend engineering
Angular, React, Vue, Next.jsAngular, React, Vue and Next.js with TypeScript. Across a suite of more than fifteen applications we rebuilt the front end on one shared component set, built with Storybook, so a component existed once instead of once per app.
- Backend and API development
API-driven backends and integrations
.NET, Node.js, LaravelBackends in .NET, Node.js or PHP/Laravel that expose clean APIs, plus the middleware between them, meaning the layer that translates what one system says into what the other expects. One re-platforming onto Shopify ran through a custom middleware app to a Microsoft Dynamics ERP.
- Web portal development
Web portals and internal tools
A screen for a system that had noneSoftware with no interface, or one only its authors can use. We build the screen over it: a web GUI for a platform that until then had no screen at all, and a product workflow tracked across dozens of emails and spreadsheets turned into one web application wired into the ERP the group already ran.
- Ecommerce web development
Ecommerce and B2B storefronts
B2B and B2CStorefronts that hold up under a real catalogue. One European manufacturer of scented products sells in seven EU countries, B2B and B2C, and has manufactured more than 10,000 products; the shops moved off WordPress onto Shopify, and our developers sat inside their IT team on the custom middleware app between those shops and a Microsoft Dynamics ERP.
- Accessible website development
Accessible corporate platforms
A requirement, not a checklistWhere a regulator, a tender or a customer contract sets an accessibility bar, it belongs in the specification rather than in a review the week before launch. On four corporate websites for a financial-services group, accessibility implementation sat inside the build scope alongside front-end and back-end development, responsive layout and analytics.
- Web application testing and QA
QA inside the build
Automation, load, stressOur QA engineers are ISTQB-certified and they test the increment that produced the code rather than a release candidate. On one ecommerce re-platforming that meant a Quality Automation Test, a Load Test and a Stress Test, plus a test plan and test cases the client's own team kept using afterwards.
- Web application modernization
Modernization of existing web apps
Incremental, not a rewriteAlready have a web application that fights you? We modernize frontends and backends incrementally, so your roadmap keeps moving while the rewrite risk stays off the table.
05Stack
Technologies we build with
A firm that knows one framework will recommend it every time. The stack is a scoping decision instead, and the reasoning goes in writing during scoping so you can argue with it. A suite of more than fifteen applications got Angular with Storybook, so a component was built once rather than rebuilt per app. A venue platform got Laravel and React because the system it replaced was not built on a framework at all.
06Engagement
How you engage us on a web build
A web build gets bought in one of three shapes: by the hour, at a fixed price against a defined deliverable, or as a team you keep. Each is priced from the integration list, which is what scoping produces. What changes between them is how much is settled before you commit, and whether you are buying a deliverable or an ongoing team.
Time and materials
Plan changes with the productA web application changes the week real users reach it, and this shape lets the plan change with it, under a monthly ceiling you set.
- Best when
- You expect the product to move once it is live
- You pay
- Billed hourly, quoted per project
- Typical start
- Two to four weeks
Fixed price
Defined buildOne defined deliverable at one price, quoted after scoping rather than before it. A number set while the integrations are still unknown is a guess wearing a contract.
- Best when
- The scope is settled and nobody expects it to move
- You pay
- Outcome based, quoted per project
- Typical start
- Two to four weeks
Team extension
Long-runNamed engineers who work on your roadmap and nothing else, added and dropped as it changes, so recruiting and bench management stay with us.
- Best when
- You want a team you can keep for years
- You pay
- Billed monthly, per team member
- Typical start
- Two to four weeks
Read it first, then decide who builds
Taking over an application somebody else wrote starts with reading it: what it actually does, what it costs to run, which dependencies are past end of life, and which parts deserve a rebuild rather than a patch. That comes back as a written assessment with a ranked plan, and who does the work after it is a decision you make on its own. There is no minimum engagement period. Where a build stalled rather than aged, the route is a project rescue.
07Industries
Industries we build web applications for
Logistics, hospitality, e-commerce, financial services, education and healthcare: six sectors where the operation runs heavy, the rules are written outside the company, or both. What a web application has to survive is set by the sector before it is set by the stack, and these are the constraints we have already had to build against.
Logistics and transportation
Order platforms and warehouse management software for operations that cannot pause. We rebuilt the front end of a warehouse app store on Angular and completed the REST backend integration behind it.
Hospitality and leisure
Booking is the whole product here, and demand arrives in spikes rather than a line. A venue platform on Laravel and React serves administrators, venues and customers from one codebase, and a hotel-content application that had only ever been an API got the screen it never had.
E-commerce and retail
B2B and B2C storefronts with the ERP and marketplace integrations behind them, where the catalogue and the stock are the hard part rather than the checkout. One re-platforming off WordPress put the storefronts on Shopify with the ERP as the single source of truth for products, stock and logistics partners.
Financial services
Four corporate websites for a German financial-services group, where full accessibility compliance was one of three objectives the client set and the same bar applied to every one of the four.
EdTech and learning
Universities and publishers, where the pressure comes from the user count rather than the feature list: a time-tracking application for a research university, and a test-prep platform attracting more and more users every day, where the work greatly improved the customer experience.
Healthcare
Patient-facing products, and the clinical systems behind them that decide what a screen is allowed to show. One home health monitoring platform on .NET and React we stabilized first and scaled after.
Send us the URL and the thing it cannot do yet
Thirty minutes on what the application has to do and which systems it has to talk to. Send a URL if there is one to send: a web application is one of the few purchases a buyer can open and judge before committing.
What happens after you contact us
- We reply within one business daySend a URL and the reply says what we found when we opened it. Send a description and it says which question has to be settled before an answer means anything.
- A call about what the application has to doWho uses it, which systems it has to talk to, and the bar it has to clear: concurrent load, accessibility, security.
- A written scope: the stack decision and the integration mapA sprint plan with real dates, the stack recommendation with its trade-offs in writing, and every integration we found, flagging the ones whose APIs we do not control.
- Contracts, then access on your termsOn a build engagement, access is least-privilege and agreed with your technical contact, read-only wherever the work allows, and no write access to production systems during discovery. Most engagements start within two to four weeks.
08Delivery
How a web development engagement works
Five stages: scope the application, design the interface and the API contract, build in sprints with QA inside them, launch, and run it afterwards. Each names what you get and what we need from you. What moves the dates is the integration list rather than the screen count, which is why stage one ends in a map of it.
- Scope the applicationWhat it must do, who uses it, which stack fits, and the bar it has to clear on concurrent load, accessibility and security. From you we need the people who own the process, and a list of every system it will have to talk to.You getA sprint plan with real dates, the stack decision in writing with its trade-offs, and the integration map.
- Design the interface and the API contractWireframes and a UI kit where none exists yet, then the API contract: what the frontend and the backend agree to send each other, settled before either side starts building. From you we need whoever signs the UI kit off, and whoever can settle that contract on the side of any system we have to talk to.You getA UI kit of typography, tokens, components and interaction states, plus the agreed API contract.
- Build in sprints, QA insideWorking software every sprint, with ISTQB-certified QA engineers testing inside the sprint that produced the code, so a defect is found while it is still cheap to fix. From you we need a review slot each sprint.You getA tested, deployable increment every sprint, in an environment you can open yourself.
- Launch without dramaPerformance, accessibility and technical SEO are handled before go-live, and production access and DNS control move over in advance, so launch day is a deploy rather than a gamble. From you we need exactly that access, and the person who can authorise the cutover on the day.You getThe live application, plus documentation, CI and access handed over cleanly rather than promised later.
- Run and improveMonitoring, dependency updates and a steady stream of improvements, run by the team that built the application or handed to yours. From you we need one named owner for the alerts and the roadmap. Launch is where results start, not where they stop.You getA monitored production system, a maintained roadmap, and a named engineer who knows the codebase.
09Client voices
What clients say on Clutch
Shippable and well received web GUI for previously API only application. The whole team is highly dedicated to the success of the project and delivers the planned artefacts on time. We are very happy to have chosen Artelogic.
They built the product from start to finish. I appreciated how they thought through the process as well as the input from the business side. It’s not a situation where I tell them to code and they code it. They always give advice on what may come in the future. I’m very satisfied with their project management.
Artelogic invested time to understand our needs and has subsequently proposed appropriate solutions. In the end, the team’s quality deliverables have created value for cost. The EDI tool generates significant daily revenue and helps us solve order collection issues.
Artelogic anticipates our needs and meets them before we even identify them. My team lead wants to keep both of Artelogic’s developers on the project until the product’s release. We have a backlog of 40 big projects, so I only see Artelogic’s involvement increasing.
10Case studies
Our case studies
Three web builds you can read end to end: a booking application whose free appointment windows sync in real time with the system behind them, a time-tracking tool built for a research university, and a venue platform that hundreds of businesses now run on. Some of the quotations above were written under Artelogic, the name unicrew traded under before the rebrand, and they are shown as the clients wrote them.
See all case studies- HospitalityA salon booking platform doing 200-300 bookings per vendor a month (Lookgood)unicrew built Lookgood's salon booking platform from start to finish, with real-time availability, SMS reminders, and scheduling that respects shared equipment.200-300Bookings per vendor each month
- EducationThe custom time-tracking tool that got around 40% more project leaders tracking time at RWTH Aachen Universityunicrew built a custom time-tracking web app for a research group at RWTH Aachen University, in place of spreadsheets or off-the-shelf software.~40%More project leaders tracking time
HospitalityHighly Adjustable Platform for entertainment industriesunicrew developed a platform for Booked It that enhanced the customer experience for nightclub, entertainment center, and festival goers.600+Businesses using the platform
11Questions
About our web development services
Nine answers, opening with cost and timeline, which is where these conversations start. Both track the integration list more closely than the screen count, and integrations are the half buyers underestimate. The last two are for readers with another proposal already on the desk.
Customer-facing product platforms, internal tools, ecommerce storefronts and corporate websites, plus the backends and APIs behind them. Recent shapes: a front-end rebuild across a suite of warehouse applications with the REST integration behind it, four corporate websites built to an accessibility bar a financial-services group set, a time-tracking application for a research university, and a web GUI for a platform that until then had no screen at all. Where the real job is rescuing an application that already exists, legacy modernization is the route.
The same brief costs different amounts depending on how far it has to reach, so the number follows the scope. Four things move the number. How many screens and workflows the application really has. How many systems it has to integrate with. How much design is needed, if no design system exists yet. And the bar it has to clear on concurrent load, accessibility and security. Integrations are the half buyers underestimate and the half a fixed price has to stand on, which is why the estimate arrives after scoping rather than in front of it. If you would rather keep a team than buy a project, that is team extension, billed monthly per team member.
In our delivery experience the timeline depends on scope, integrations, and how quickly decisions get made on your side, so the number comes out of scoping. What we commit to: scoping produces a sprint plan with real dates, and you see working software from the early sprints rather than waiting for a big reveal. Where a milestone-based contract is what you need, the sprint plan becomes those milestones and they are the thing to hold us to. If a hard deadline drives the project, we fix the date and flex the scope with you, in the open.
Yes, and integration is where the schedule risk sits, because the API on the other side belongs to somebody else and changes on their calendar. On one re-platforming onto Shopify that meant storefronts across seven EU countries joined to a Microsoft Dynamics ERP by a custom middleware app, with the ERP as the single source of truth for products, stock and logistics partners and a UI customer service uses to manage orders. On a warehouse app store it meant completing the backend integration over REST once the front ends were done. Scoping produces the integration map, with the ones whose APIs we do not control flagged on it.
The stack that fits your product, your team and your hiring market, not our house favorite. We work across React, Next.js, Vue, Nuxt and Angular with TypeScript on the frontend and .NET, PHP/Laravel and Node.js on the backend, so the recommendation is not constrained by the one framework we happen to know. A suite of more than fifteen applications got Angular with Storybook, so a component was built once instead of once per app; a venue platform got Laravel and React because the system it replaced was not built on a framework at all. The reasoning goes in writing during scoping, so you can challenge it before a line of code exists.
Both are cheapest as requirements inside the scope and most expensive as a retrofit, and the bar itself usually comes from you: a regulator, a tender, or a customer contract. On four corporate websites for a German financial-services group, full accessibility compliance was one of three objectives the client set, the same bar applied to every one of the four, and accessibility implementation sat inside our build scope alongside front-end and back-end development, responsive layout, content integration and analytics setup. Our QA engineers are ISTQB-certified. One thing worth being precise about: where a formal conformance level against a named standard is needed, the site owner makes that statement about their own sites, and we build to the level it names.
You own the code and the roadmap, which is the whole point of building custom rather than renting a seat. Launch is where results start, not where they stop, so after it we stay on if you want us to: monitoring, fixes, dependency updates and a steady stream of improvements, run by the team that built the application. Bought on its own that is software maintenance and support. On fixed-scope work a post-launch warranty period is standard, with the length agreed per contract. If you would rather run it in-house, you get the documentation, the CI and the access handed over rather than promised.
Compare on what you can check. Start with the one advantage this purchase gives you: a web application is a thing you can open. Ask for a live URL instead of a screenshot, then use it on a phone, tab through a form with the keyboard only, and load it on a bad connection. Then read the proof the same way: ask for the review link and read the interview it came from. Every client quoted here opens their own on Clutch. Then check the team and the credentials: unicrew has 100+ senior in-house engineers across six countries, on the market since 2012, first as Artelogic, and no project is passed down a subcontractor chain. The engineers you work with sit in Ukraine, Poland, Estonia and the UK, and a fifth office is a US business address in Ormond Beach, Florida. There is a dedicated security engineer and a part-time senior security consultant in the team, and we hold ISO 27001:2022 and ISO 9001:2015, audited by Quay Audit UK.
This page is for building a web application as unicrew, credited, working directly with you. White-label web development is the same engineering delivered under your brand, for agencies, studios and software companies that resell it to their own clients. Same engineers, same ISTQB-certified QA engineers, same bar; what changes is whose name is on the work.
