A software development partner for agencies that works under your brand, and stays behind it.
unicrew is the engineering team an agency brings in when it has sold work its own bench cannot staff. We build under your brand, with the client relationship left where it is, and confidentiality and the engagement's terms settled in the paperwork before work starts. 100+ senior in-house engineers across six countries, on the market since 2012.
This page is the buying side rather than the building side: the terms, the boundaries, what your client experiences, and how a first project starts.
- 120+Projects delivered across 12 countries since 2012
- 100+Senior in-house engineers, six countries
- 2 to 4 weeksTypical time from signature to start
- ISTQBCertified QA inside every sprint
- ISO 27001Certified security practice, audited by Quay Audit UK
01Overview
Selling the work before you have the people
A white-label build partner is an outside engineering team that delivers under your brand, so the client keeps dealing with you and never meets a second supplier. Agencies use one when the pipeline moves faster than hiring can. unicrew has been building software since 2012, and two of its agency partnerships on Clutch date from 2017, each dated from its own review. The scope of the build itself is set out on white-label web development.
- You keep the clientYour project manager stays the point of contact, or ours works under your flag. Which one it is gets settled in the engagement's terms at scoping.
- Your name on the deliverableWhat we hand over ships under the agency's name, not unicrew's, from the release notes to the demo.
- Our own engineers, not a broker chainEveryone on the build is a unicrew employee. Your client's project does not get re-brokered onward to a third party neither of us has met.
- Capacity that goes back downAdd senior hands for a big build, release them when it ships. A quiet quarter is not a salary you are still carrying.
02Options
Three ways to cover a project you have already won
Pick by what happens to the client relationship, not by who is cheapest. A fourth answer the table leaves out is telling your client the date has to move, which costs nothing and is sometimes right. Three briefs we turn down: a job already fixed-priced to your client that you want absorbed unscoped, a brochure site on a template where a freelancer is cheaper for the same outcome, and any engagement needing engineers in your office.
| A standing build partnerunicrew | Subcontracting to a peer agencyPeer | Freelancers, hired per projectContract |
|---|---|---|
| What you carryOne agreement, one named lead, and a team you can book again next quarter without re-explaining the account. | What you carryTheir roadmap as well as yours. Your work queues behind their own client work whenever both get busy. | What you carryThe integration, the QA, and the explanation to your client on the week a date moves. |
| Where it goes wrongYou are coordinating a partner, so pick one that signs your NDA before it reads the brief. | Where it goes wrongThey sell what you sell. Whatever the contract says, your client has now met another agency. | Where it goes wrongAvailability disappears mid-build, and nobody else has ever read the code. |
| What your client seesYour brand on every deliverable, demo and release note, and one company to call. | What your client seesAnother agency's people on the call, and eventually another agency's pitch. | What your client seesWhatever each contractor's own standards produce, assembled into a handover by you. |
03Situations
Six situations that bring an agency to a build partner
Six situations, and none of them is a hiring problem, which is why hiring does not fix them. The CEO of a Vancouver digital solutions company named the one underneath all six: "One of the biggest challenges I have is managing capacity with whatever resources or human resources I have."
The deadline will not move and the work is live, so you need senior hands inside your own process this month rather than after a hiring cycle. A Nashville software consulting firm came to us for exactly that: "We needed staff augmentation for overflow project work."
- Goes to
- Senior hands inside your team
You won a platform, not a page, and it needs a standing team for months. Donovan Fowkes, founder of a Winnipeg digital agency, tried the other route first: "Previously, we had tried to build that capacity internally, but it was a very different business model than the way that we were operating."
- Goes to
- A reserved team on your account
One project needs .NET, or Laravel, or the QA function you have never had in-house. Sven Grundmann, CEO and Lead Architect at Logic Screen Solutions: "They always seem to have a suitable developer on standby when we require an additional skillset."
- Goes to
- The specialist, for as long as it takes
Still your client, still your phone ringing, and nobody left in the studio who wrote it. We audit what the code does and what is fragile, in writing, before anyone quotes a rewrite.
- Goes to
- An audit, then a written plan
The client is yours now and the previous team has stopped answering. That is a rescue, and it starts with reading the code rather than restarting it.
- Goes to
- A rescue, not a restart
Reselling a demo is a good way to lose an account. unicrew builds and operates its own AI products, Snaplore and Talkmetry, so what you white-label has already run on our own bill.
- Goes to
- Production experience, not a prototype
Choose a build partner on how they tell you bad news, not on their portfolio. Every project slips somewhere. What decides whether you keep the client is whether you heard it from us on a Tuesday with two options attached, or from your client on a Friday. Ask any partner to describe their last slipped deadline.
Ihor PrudyvusDelivery Director, unicrew04Proof
What our agency clients agreed to let us publish
Proof is the awkward part of this page: the work that went best is the work nobody may point at. What follows is only what clients agreed to be named for, which is why one partnership is a city and Sven Grundmann at Logic Screen Solutions is a name.
- The agency keeps the clientMoblers in Tel Aviv brought us in for its own client's project and stated the boundary itself: "The project management was done entirely by us. We're the point of contact for the end client, but we had a good relationship with Artelogic's management, too." Donovan Fowkes, founder of a Winnipeg digital agency, says we "feel like our partners". Both wrote about work done under our former Artelogic brand.Since 2017on two agency partnerships, one in Winnipeg and one in Belgium, each dated from its own Clutch review
- Delivery your account manager can repeat out loudThe CEO of a Nashville software consulting firm bought overflow capacity and counted the result: "We have had six out of seven on time and on budget project executions." He also rates our schedule 4.5 rather than 5.0, and says why in the same review: "I had one that went over. They’re not 100%." That is the honest neighbour of the figure above it.6 of 7projects on time and on budget, counted by the client, over a 14-month engagement
- Judged twice, and the second judge is your clientInterone GmbH in Munich measured us against a promise it had already made downstream: "Meeting our deadlines as well as achieving the story points committed to the (end-)client". The director of a Singapore design studio uses a blunter test: "I guess the best metric is to say the work that I've done with them has always led to repeat business."ISTQBcertified QA inside every sprint, on work that goes out under your name
05Delivery
From your first message to a scope you can quote from
Four stages, and the first two exist to protect your client relationship rather than to sell you anything. Confidentiality and the engagement's terms, the NDAs included, are settled in the same paperwork, and the first thing we build together is something you could afford to lose.
- NDA and the briefConfidentiality and the terms of the engagement, the NDAs included, are settled in the paperwork; then we read the brief: the deadline, the stack your client already runs, and what has already been promised. What is out of scope gets written down as carefully as what is in it.You getA signed agreement before anyone sees your client's brief
- A written scope with your margin on topWhat is in, what is explicitly out, and an estimate you can put straight in front of your client. The director of UX/UI at a Boston creative agency used it that way: "I asked Artelogic to do a number of project proposals for other clients, and they were fast and efficient in getting back to me with some rough estimates so I could secure their business for that work."You getA scope and an estimate you can quote from
- A pilot you can afford to loseOne contained deliverable rather than the strategic account, so you judge us on shipped code instead of a sales deck. If the fit is wrong you have lost a project, not a client relationship.You getOne shipped deliverable, reviewed by you before anything strategic moves
- Standing capacity, and a way to stand it downMost agency work settles into a rhythm after the pilot: a reserved team while the pipeline runs, released when it does not, and the same people back on the account when it picks up again.You getDocumented code, deployment access, and a team you can book again
06Boundaries
Where the line sits between us and your client
Six commitments on an agency engagement: three that decide what your client experiences, three about the paperwork and the practice behind it.
Your brand on the work
On agency engagements unicrew works under the agency's brand. What we hand over ships under the agency's name, not unicrew's.
- In practice
- Deliverables, demos and release notes
You choose how we reach your client
Client communication runs either directly with the agency's client under the agency's flag, or proxied through the agency's project manager. The agency chooses, and the choice can be set per project.
- In practice
- Agreed at scoping, changeable per project
We do not go around you
unicrew does not approach an agency's client directly for its own business. The account you introduce us to stays your account.
- In practice
- No approach from us, on any engagement
Your NDA, in the paperwork
Confidentiality and the engagement's terms, the agency's NDAs included, are settled in the paperwork before work starts, as part of how an agency engagement is set up.
- In practice
- Settled before work starts
Least-privilege access
On a build engagement we work from access agreed with your technical contact, read-only wherever the work allows, and with no write access to production systems during discovery.
- In practice
- Agreed with your technical contact
Certified, and audited
ISO 27001:2022 for information security and ISO 9001:2015 for quality management, both renewed through a multi-stage audit with Quay Audit UK. ISTQB-certified QA sits inside every sprint.
- In practice
- The controls a procurement form asks for
07Client voices
Reviews from the people who resold our work
Our previous developers had no code repository and no best practices in place, but Artelogic uses a proper infrastructure. Their quality of work in terms of getting a proper system in place, their level of communication and transparency, and their fantastic experts really impress us. They truly feel like our partners in this engagement.
We’ve done a fair amount outsourcing to a lot of different places, and so far, they’re far and away the best. The quality of their code and developers, as well as their communication, compatibility, and reliability really stand out. I’m secure in the quality of these guys’ work.
The work is ongoing, but the impact that Artelogic has had on our development team has been substantial. They can work on developing other projects while still seeking guidance from Artelogic. Artelogic always provides our team with solutions backed up with the right research and analysis.
Communication with Artelogic is straightforward. They establish a clear understanding of our requirements and request additional details about tasks when needed. I find it amazing that they can finish before our deadlines. They deliver high-quality work, as well. Artelogic’s developers are the best we’ve collaborated with.
I guess the best metric is to say the work that I’ve done with them has always led to repeat business. Commitment, dedication, and talent are their greatest strengths. They really care, and I always get the impression our work together is more than just a job for them. Artelogic has the depth of talent to deliver extremely good service for any client request.
08Case studies
A build that ships inside our client's own product
meta-fusion GmbH publishes the shape of the arrangement rather than the buyer. Our engineers built Spotlight Manager inside its own hybrid-events platform, and congress organisers use it as meta-fusion software.
See all case studies
09Questions
Questions agencies ask before the first NDA
What we say about a client is what that client's own public review already said, which is why most partnerships on this page are a city rather than a company. Where a company does appear by name, it is because that client published the name in its own public Clutch review. One limit worth saying plainly: if your client asks us directly, we will not deny the arrangement.
In your tools, on your board, with one named lead who owns delivery and reporting. How communication runs, directly with your client or through your project manager, is settled per project in the engagement's terms. Interone GmbH in Munich describes it from the other side: our engineers brought no project management of their own and were fully integrated into its scrum team.
Three engagement models: time and materials billed hourly and quoted per project, fixed price quoted per project against an agreed outcome, and team extension billed monthly per team member. unicrew publishes no project price band, because the figure depends on the platform, the stack and the integrations. You get a scope and an estimate you can put in front of your client with your margin already on top, and there is no recruitment or placement fee on a dedicated team or team extension.
Most engagements start within two to four weeks of signature. How long the build itself takes depends on scope, and scoping comes before any date we give you. In our delivery experience an MVP can run a few weeks where AI supports development, or three to four months with a traditional approach, while a complex platform can run past twelve months. If a date is going to slip, you hear it from us before your client does.
IP assignment is a contract term, agreed per engagement rather than assumed, and settling it is part of scoping rather than an afterthought. What holds on every engagement: documented code and deployment access are handed over at the end, in accounts you control. Booking us for the next project then stays a choice rather than a dependency, which is the only version of this arrangement worth signing.
Pick something small enough to survive failing. An internal tool, a single feature, one contained deliverable, run under NDA before any strategic account moves across. One project's worth of exposure buys you a real read on code quality, communication and how a slipped date gets handled. The Winnipeg partnership started exactly that way, and its own Clutch review dates it from 2017.
When your client needs engineers sitting in your office, because we work remotely from Ukraine, Poland, Estonia and the UK. When the job is a brochure site on a template, where a freelancer is cheaper and the outcome is the same. And when the work is already fixed-priced to your client and you want that number absorbed unscoped, we will decline rather than guess at somebody else's estimate.
Tell us what you have sold, and what is missing
A call with a senior engineer rather than a sales qualifier. Bring the brief and the deadline. If a build partner is the wrong shape for this job, you will hear that on the first call rather than after you have signed.
What happens after you contact us
- We reply within one business dayA delivery lead reads what you sent, not an autoresponder.
- A call about the brief, and the visibility you setWhat your client has already been promised, and who they hear from once we start.
- A scope with your margin already on itWhat is in, what is explicitly out, and a number you can quote from.
- NDA and contracts, then a start dateMost engagements start within two to four weeks of signature.