Hospitality technology company for hotels, restaurants and venues, built for the busiest night of the year.
We build and integrate the systems a guest books through and a venue runs on: reservations and property management, channel and OTA distribution, point of sale and payment, ticketing and access control, and the reporting under all of it.
Almost all of this work starts with a platform that already exists and either falls over or falls behind at peak. We are a custom development and integration partner, not a reseller, so the answer is sometimes to fix one integration and keep everything else.
- 120+Projects delivered across 12 countries since 2012
- 100+Senior in-house engineers, six countries
- 2 to 4 weeksTypical time from signature to start
- ISTQBCertified QA inside every sprint
- ISO 27001Certified security practice, audited by Quay Audit UK
01Overview
What hospitality technology work covers, and where it breaks
unicrew is a custom development and integration partner for hospitality technology, the software a guest books through and a venue runs on, across hotels and booking, restaurants and catering, and events and entertainment: we build what is specific to you and integrate what is not. What breaks is the peak rather than the average: a New Year on-sale, a festival release, a conference opening. Four published case studies: Booked It, a hotel booking platform cloud migration, Lookgood, and a web GUI for a hotel-content platform.
- Book and confirmThe path from a guest deciding to a guest holding a confirmation they can rely on.
- Booking and reservation flows
- Real-time availability
- Confirmations and reminders
- Sync and distributeOne truth about rooms, tables and slots, across every channel selling them.
- PMS and booking engines
- Channel manager and OTA feeds
- Rate and inventory mapping
- Take payment, let people inThe on-site half: money at the till, and a guest through the door without a queue.
- Point of sale and payment
- Ticketing and access control
- NFC and RFID check-in
- Record and account for itWhat the operation knows afterwards, and the obligations that arrive with it.
- PCI DSS scope and card handling
- Guest data under GDPR
- Reporting and conversation data
02Compare
PMS, channel manager, POS: which integration should you own?
Almost every hospitality build turns on one question, and it is not which vendor. It is which link in the chain around a booking belongs in your codebase and which belongs to somebody who does it for a living. Five situations we are genuinely brought in on, what each costs, and where the line falls. Two of the five end in advice not to build.
| What we hear | What it costs you | Who should own it |
|---|---|---|
| “Every new hotel takes months to onboard onto our platform.” | A ceiling on how fast you can sell | Own the PMS integration. It is the thing your product is judged on, so it belongs in code you can debug rather than a connector you cannot. We built the Opera Cloud integration and the booking engine that sits between one hotel platform and its third-party systems.How we did this for a hotel booking platformOr book a meeting |
| “We sold the same room twice, on two different channels.” | Overbookings, rate complaints, manual closeouts | Buy the channel manager, own the mapping. The connector itself is a commodity; the room, rate and restriction mapping is specific to you, and it is where the errors actually come from.Platform development and integrationOr book a meeting |
| “The till, the booking and the folio never agree at the end of the night.” | Reconciliation by hand, every night | Do not build a payment stack. Take cards through a certified gateway, the way we integrated Shift4 on the hotel platform above, and own only the mapping between a payment and the booking it belongs to. That keeps your PCI scope small by design.Security and compliance consultingOr book a meeting |
| “Two staff are free, but the only machine is already booked.” | Double bookings, and a guest at the desk | Build the availability engine. This is the piece that is genuinely yours: for Lookgood we made scheduling resource-aware, so two free therapists and one diamond-peel machine is one slot, not two.How we did this for LookgoodOr book a meeting |
| “It all works. Assembling the monthly report takes two days.” | Nothing a replatform would fix | Keep the platforms you have. Spend the budget on the reporting layer over them and revisit the platform question when it actually blocks a booking, not when a report annoys you.Data and BI engineeringOr book a meeting |
03Solutions
What we build along the booking path
Six things we build, split by where they sit relative to the booking itself. Each card carries what it has to do on the busiest night, because that is the only test in this sector that decides anything.
The customer-facing path. A guest picks a room, a table or a service, sees availability that is true at that moment, and gets a confirmation and a reminder without anybody typing them.
- At peak
- Holds when everyone books at once
Availability that respects the real constraint rather than a free member of staff: shared equipment, turnaround time, room types, and the rules your venue actually runs by.
- At peak
- One machine, one slot, no double book
Property management systems, booking engines and the channel feeds that sell your inventory. On one hotel platform that meant an Opera Cloud integration plus middleware between the platform and its third-party systems.
- At peak
- One truth about rooms and rates
Taking money at the till and matching it to the booking it belongs to. Cards go through a certified gateway (Shift4, on the platform above); what we build is the mapping and the reconciliation around it.
- At peak
- The night reconciles itself
Getting a guest through the door once they have booked. Ticketing and access control for venues and events, and NFC or RFID wristbands where the queue at the desk is the actual problem.
- At peak
- The queue moves without a desk
What the operation knows afterwards. Reporting over one operational data store, plus the conversation and voice work we run in our own products, turning booking calls, guest requests and reviews into structured records.
- At peak
- You find out during, not after
04Stack
The stack behind our hospitality builds
The technologies in our published hospitality and leisure work, and the platforms those builds connect to: Opera Cloud, Shift4 and IBS Software on a hotel booking platform, Mindbody Online and Waiver King on a rental system in California. Running something that is not on this list? Send your integration list with the enquiry and we will tell you what is realistic before you commit to anything.
React
JavaScript
Laravel
PHP
Yii2
Java- Microsoft Orleans
- REST API
NFC- RFID
Docker
Terraform
AWS
Azure
Hospitality software is judged on its worst hour, not its average one. A failure on the night everyone books at once is not a support ticket, it is a guest standing at a desk. So we design for the peak first: only the booking path is allowed to be complicated, and everything else degrades quietly around it.
Ihor PrudyvusDelivery Director, unicrew05Proof
What venues and hotels measured after the build
Three figures from this sector, and every one of them belongs to the client rather than to us. Two are the clients' own words in verified Clutch reviews, quoted exactly. The third is published on the case study itself. Reviews from before the rebrand name Artelogic, which is who we were then.
- One platform, over 600 businessesBooked It in London could not adapt its nightlife product to new markets. We refactored it onto Laravel and migrated it to AWS. Over 600 businesses now use the platform, bookings up 19% and spend per head up 13% on average. CEO Brad Nobbs, in his Clutch review: "We have had the code audited by a 3rd party who was extremely complimentary of the work".600+businesses on the platform we built
- A rental desk that stopped guessingFor a Santa Barbara paddle sports centre we built rental tracking on NFC and RFID wristbands: check-in starts a clock, not a paper note. Co-founder Garrett Kababik, in his Clutch review: "We've seen a 15-20% increase in revenue, which is through the efficiency gains and the ability to accurately track time on a permanent basis rather than just by a quarter hour or an hour".15-20%the client's own figure, Adventure Rental System
- A booking platform built in three monthsLookgood in Singapore needed salon customers to book from a salon's Facebook page and get the rest handled automatically, including availability that respects shared machinery. Founder Pei Shan Wong reports "Each vendor makes 200-300 bookings per month", and that "the project was completed in 3 months". Years later she still runs it, and still has us on maintenance.200-300bookings per vendor each month, Lookgood
06Client voices
What hospitality, leisure and events clients say
Our platform has been refactored to Laravel ensuring the code base is more stable, easier to maintain and easier to add new features. Their professionalism and quality of work have stood out in the partnership. We have had the code audited by a 3rd party who was extremely complimentary of the work.
We’ve seen a 15-20% increase in revenue, which is through the efficiency gains and the ability to accurately track time on a permanent basis rather than just by a quarter hour or an hour. I’ve worked with a lot of development teams over the years and these guys have been the best. It’s nice to finally find a team that we can work with.
They built the product from start to finish. I appreciated how they thought through the process as well as the input from the business side. It’s not a situation where I tell them to code and they code it. They always give advice on what may come in the future. I’m very satisfied with their project management.
Shippable and well received web GUI for previously API only application. The whole team is highly dedicated to the success of the project and delivers the planned artefacts on time. We are very happy to have chosen Artelogic.
The quality of their coding was outstanding to our standards. Overall, their work was key for us. They were dedicated to solving our problems as a customer; their team was collaborative, listened to us, and fully engaged in our space to commit to the project.
07Case studies
Booking platforms we built, and still run
Three builds, three different starting points: a nightlife product rebuilt into a platform any venue can use, a hotel booking platform moved onto a modern cloud without pausing bookings, and a salon booking system built from nothing in three months.
See all case studies
HospitalityHighly Adjustable Platform for entertainment industriesunicrew developed a platform for Booked It that enhanced the customer experience for nightclub, entertainment center, and festival goers.600+Businesses using the platform
HospitalityCloud Migration of Booking Platform for Hotels and Hotel NetworksA more cost-efficient, reliable, and scalable platform for hotel bookings, running on a modern containerized cloud stack.- HospitalityA salon booking platform doing 200-300 bookings per vendor a month (Lookgood)unicrew built Lookgood's salon booking platform from start to finish, with real-time availability, SMS reminders, and scheduling that respects shared equipment.200-300Bookings per vendor each month
08Questions
Hospitality software: frequently asked questions
We build what is specific to you and integrate what is not. Built: booking and reservation platforms, availability and scheduling engines, ticketing and access control, and point-of-sale and online-ordering front ends. Integrated: property management systems, booking engines, channel managers and OTA feeds, payment gateways, and back-office systems. On published work that has meant Opera Cloud, Shift4 and IBS Software on a hotel booking platform, and Mindbody Online and Waiver King on a rental system in California.
Yes, and the constraint is usually the calendar rather than the engineering. We stand the new path up beside the old one, migrate in stages, and cut over once it is proven. Nothing risky ships into your peak. That is how a hotel booking platform moved onto a containerized cloud stack while its Opera Cloud, Shift4 and IBS Software integrations kept running, and came out with faster transaction processing, reduced latency and near-zero downtime.
By keeping card data out of the application. Payments go through a certified gateway, so the card never lands in the system we build; what we build is the mapping between a payment and the booking it belongs to. That keeps your PCI scope small by design. unicrew holds ISO 27001:2022 and ISO 9001:2015, audited by Quay Audit UK, with ISTQB-certified QA in the team. We do not hold SOC 2, and we are not a PCI assessor.
Three engagement models: time and materials billed hourly and quoted per project, fixed price quoted per project against an agreed outcome, and team extension billed monthly per team member. We recommend one at the end of discovery. We do not publish a project price band: a channel-manager integration and a booking platform are too far apart for one number to help. There is no recruitment or placement fee on team extension, and fixed-scope work carries a post-launch warranty, its length agreed in the contract.
Most engagements start within two to four weeks of signature. On duration we quote only what we can evidence: the Lookgood booking platform in Singapore was built end to end in three months, in its founder's own words, and we still maintain it years later. After that your season sets the schedule more than the scope does. Nothing risky lands in your peak, and a platform replacement goes module by module so bookings keep running throughout.
It is answerable in advance. We size the booking path against your own historical peak rather than an average, then load test the path a guest actually takes: search, availability, hold, pay, confirm. On the hotel booking platform above that meant Docker with orchestrated deployments, a Microsoft Orleans update, Terraform and Azure queues, and it reported faster transaction processing, reduced latency and near-zero downtime. We will not promise a throughput number before we have seen your traffic.
Tell us what happens at peak, and we will tell you which integration to own
A call with a senior engineer who has shipped booking, PMS and point-of-sale work, not a sales qualifier. You leave with an opinion on what to build, what to buy, and what to leave alone.
What happens after you contact us
- We reply within one business dayA senior engineer reads your message, not a bot.
- A call about the booking pathWhat you run, what breaks at peak, and who owns each connection today.
- Route and engagement model, in writingBuild, integrate or leave alone, priced as time and materials, fixed price, or team extension.
- NDA, then discoveryMost engagements start within two to four weeks of signature.