Case study Logistics
MiniMoves Orders Management Platform
A custom-built moving order system that simplifies booking, boosts automation, and improves operational efficiency.
unicrew partnered with MiniMoves, a national U.S. moving company, on the web application behind its moving quotes and order tracking: customers pick their inventory, get a price, and book without going through the sales desk, on whatever device they happen to be using.
- Client
- MiniMoves
- Focus
- Logistics, B2C
- Market
United States- Engagement
- Custom order management web application
- Website
- minimoves.com
- Stack
React
ASP.NET
Outcome at a glance
What this project delivered, in numbers.
- Double digit growthMaintained without a substantial increase in staffingJeff Sides, MiniMoves, in his 2022 Clutch review
Project overview
MiniMoves is a U.S.-based national moving company focused on helping people relocate small shipments affordably and efficiently, whether locally, across state lines, or internationally.
unicrew partnered with MiniMoves to bring that vision to life: a custom web application that streamlines inventory selection, automates pricing, and enables order tracking across devices.
Challenges
MiniMoves approached unicrew with a clear list of goals and pain points to solve. At the core was the desire to reduce manual sales work, create a modern customer experience, and align a user-friendly order management platform with their lean business model.
Key challenges included:
- Designing a simple and intuitive interface for non-technical users to request quotes
- Enabling guided item selection by room categorization and custom order editing
- Allowing customers to receive instant quotes without staff involvement
- Reducing dependency on manual quote creation
- Integrating the app into the broader customer journey and ensuring the system integrates with internal tools and workflows
Solutions
unicrew delivered the project as a complete end-to-end solution. From wireframes to a high-performing order management platform, the team collaborated closely with MiniMoves stakeholders to shape every step of the customer journey inside the app.
Key solutions:
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Custom web application architecture: built a React-based frontend and .NET backend tailored to MiniMoves’ operational model for speed, reliability, and future scalability.
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Intuitive quote wizard: designed a multi-step order process that guides users through item selection, room setup, and move preferences with ease.
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Responsive cross-device design: created a fully adaptive UI in Figma, ensuring a seamless user experience across desktops, tablets, and mobile devices.
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Flexible order management: let customers update their move details themselves after placing an order, reducing friction and support needs.
The work ran on the client’s own Agile process, in sprints, with daily standups between the two teams.
Result
The collaboration delivered measurable improvements for both MiniMoves and its customers. The new system streamlined order placement and provided a self-service tool that aligned with the company’s lean sales model. With greater transparency, smarter pricing tools, and integrated features like storage, callback scheduling, and status tracking, the platform raised the standard of MiniMoves’ digital customer experience.
Key outcomes:
- A fully functional web app that automates moving quotes and order tracking
- Order status tracking with callback scheduling and dynamic updates
- Reduced workload on the sales department
- Faster quote turnaround and improved customer satisfaction
- Future-ready architecture designed for scalability and feature expansion
unicrew works across logistics and transportation, including a SaaS platform for another moving company. Clients describe the results in their own words on our client reviews page.
What the client says
I’ve been impressed by their work ethic and how they put me as the customer first. They’re always ready to jump in and go the extra mile. They put great effort into communicating to ensure that tasks are updated in a timely manner. The team keeps us apprised of exactly what they’re working on.
05/Technologies
Technologies on this project
Frontend
- React
Backend
- ASP.NET
06/Quick answers
The questions behind the project
What does the MiniMoves platform do?
It automates moving quotes and order tracking. Customers work through a multi-step quote wizard that groups items by room, set their move preferences, and get a price without staff involvement. Once an order is placed they can update their move details themselves rather than calling the sales desk, and follow order status with callback scheduling and dynamic updates.
What stack is the MiniMoves platform built on?
A React frontend and a .NET backend, tailored to MiniMoves' operational model for speed and reliability. The interface was created in Figma as a fully adaptive UI, so the experience holds up across desktops, tablets, and mobile devices, and the architecture was designed to take new features as the business adds them.
How did unicrew run the project day to day?
Day to day the work ran on the client's own Agile process, in sprints, with daily standups between the two teams.
Does unicrew know the moving and relocation industry?
The MiniMoves engagement started in 2015 and is still running, and unicrew works across the wider logistics and transportation sector, including a SaaS platform for another moving company. What our team brings to the next one is the shape of the problem: quotes assembled by hand and customers who now expect to price and book a move themselves.