Technology Consulting and Advisory from the people who would have to build it.
We provide technology consulting for founders and technical leaders choosing an architecture, stack or investment direction. We turn system evidence into feasible options, trade-offs and cost drivers, with a recommendation your chosen team can execute.
- 120+Projects delivered across 12 countries since 2012
- 100+Senior in-house engineers, six countries
- 5.0Unified rating across 61 client reviews on Clutch
- ISO 27001Certified security practice, audited by Quay Audit UK
- AWS CertifiedSolutions Architects on the team
01Overview
Technology advisory for a defined decision
We assess a specific technical choice and deliver a recommendation for the team that will act on it. Your technical owner retains decision authority and responsibility for implementation.
- Advisors who ship what they adviseOur senior advice draws on 120+ projects delivered since 2012. We connect technical options to the work and resources needed to implement them.
- Code and system evidenceWe examine the codebase, data model and dependencies relevant to your question, alongside the constraints your business and technical teams identify.
- A roadmap for your chosen teamWe set out the recommended sequence, assumptions and resourcing so your own team, another provider or unicrew can plan implementation. You choose who builds.
- The rest of the consulting clusterChoose CTO advisory services for a continuing leadership mandate, or business analysis to define requirements once the technical direction is chosen.
02Proof
Engineering experience behind the recommendation
Our advice draws on planning and delivering business systems, including the cloud architecture and operating costs that follow a technical choice.
- Cloud planning with financial reasoningFor Booked It we developed a cloud migration plan combining financial reasoning (FinOps) with technical specifications for scalability and security. The plan connected the platform's technical requirements with the implications of running it in the cloud.600+businesses using the Booked It platform
- AWS and Heroku delivery knowledgePatrick W. credited our knowledge of AWS and Heroku with helping streamline his B2B SaaS platform and reduce its AWS costs by 30% or more. That result came from development and staff augmentation on the platform, experience we bring to assessing cloud choices.30%+lower AWS costs than the platform's previous setup
- Certified handling of what you show usunicrew holds information-security and quality-management certifications. For assessments and audits, we establish an NDA and agree access with your technical contact before work starts, giving the review a defined basis for handling the systems and information in scope.ISO 27001:2022 and ISO 9001:2015, renewed through a multi-stage audit with Quay Audit UK
03Compare
In-house, a strategy firm, or a build partner?
Choose the source of advice for the decision you need to make and the expertise already available to you. A capable internal owner or incumbent partner may have the evidence needed; an outside review adds another engineering perspective.
| A build partner's advisoryunicrew | An advisory-only consultancyIndependent | Your own teamIn-house |
|---|---|---|
| Best forA technical investment where architecture, feasibility and implementation costs need to be weighed together. | Best forA strategic review commissioned separately from delivery, with the specialist expertise the decision requires. | Best forA choice your engineers can assess using their knowledge of the system, business priorities and available options. |
| Works best withA defined question, access to relevant system evidence and a technical owner who can evaluate the recommendation. | Works best withA clear review mandate, evidence from your team and an implementation owner to assess the findings. | Works best withTime for investigation, a way to challenge assumptions and responsibility for documenting the choice. |
| You end up owningThe options, their trade-offs and cost drivers, and a roadmap your chosen team can execute. | You end up owningThe commissioned findings and recommendations, ready for your implementation team to evaluate. | You end up owningA decision and its documented reasoning, developed by the team responsible for carrying it out. |
Quick self-check
Tick what is true for you. The read-out updates as you go.
0 of 4 true
Match the review to the decision
Use advisory to examine a technical choice. For continuing technical leadership, explore CTO as a service; for detailed requirements after choosing a direction, explore business analysis.
Talk it throughDefine the question first
A discovery call helps establish which choice needs senior input and what evidence would make the answer useful. We can then scope a review around that question.
Talk it throughWorth a scoped second opinion
A second opinion can connect the options on paper with the codebase, data model and dependencies that implementation will encounter. Define those systems as the review's scope.
Book a discovery callScope the decision and its dependencies
Identify the systems and teams affected by the choice, then decide how much investigation and cost detail the recommendation needs. That gives the review a practical boundary.
Book a discovery callAdvisory, and settle who executes before you start
For a choice with substantial implementation consequences, agree who will assess and execute the recommendation. We can write the roadmap for your own team, another provider or a separately commissioned unicrew build.
Start with discoveryOur technology advice comes from engineers who deliver the kind of system they advise on. We write recommendations knowing our own team may be the one to build them. Each option comes with its trade-offs and cost drivers.
Oleksandr TrofimovChief Technology Officer, unicrew04Capabilities
What we advise on
We assess the technical choices that shape an investment, from architecture and platform fit to the team needed to deliver it.
- Software architecture review
Architecture and scalability review
Code and data modelWe examine application and database constraints, assess how the architecture can scale, and prioritize changes. For systems such as multi-factor authentication platforms, the review considers both application behavior and the data model.
- Build versus buy analysis
Build, buy, or rebuild
Custom or off the shelfWe compare extending your current system, buying a product and building custom software against workflow fit, integration effort and cost drivers. The recommendation follows the business need and the viable options.
- Cloud cost optimization audit
Cloud cost and AI-readiness audit
AWS and Azure spendUse the fixed-scope audit when AWS or Azure costs and suitability for AI workloads are the question. We examine your cloud bill and architecture to identify priorities for the estate in scope.
- AI readiness assessment
AI readiness assessment
Keep, rebuild or removeUse the readiness assessment to decide which systems and data sources to keep, rebuild or remove. It ranks AI use cases by return against risk and produces a costed plan for the top one.
- Security compliance assessment
Security and compliance readiness
ISO 27001 and ISO 9001Use a bounded readiness review to examine security and compliance requirements relevant to your buyers and procurement process, then prioritize the gaps to address.
- Data architecture consulting
Data and platform architecture
The integration surfaceWe assess data quality, access and integration dependencies against the proposed platform or feature. The recommendation identifies what the existing data architecture can support and what needs to change.
- QA and delivery process audit
Delivery and quality diagnosis
Test strategy and coverageWe review test strategy, coverage and automation alongside the release process, then prioritize improvements. unicrew has ISTQB-certified QA engineers, bringing testing expertise to questions about delivery quality.
- Engineering team model review
Team and vendor model review
Hire, extend or replaceWe compare hiring, team extension and partner-led delivery against the roadmap, expertise needed and coordination your team can provide. We make the responsibilities of each model explicit.
05Trust
What an advisory engagement hands over
Technology advisory gives you a written basis for choosing a direction and planning implementation. The deliverables remain yours whether your team, another provider or unicrew carries out the plan.
- The optionsEach with its trade-offs and cost driversIncluding the failure mode we would expect from each, written down
- A phased roadmapRecommended actions, sequence, and resourcingWritten to be executed by your team, another firm, or us
- Yours either wayEvery deliverable, at every stageThe last stage is optional, and stopping at the roadmap is a legitimate end
06Stack
Technology stacks we assess
We assess the technology stack against your system's requirements, dependencies and operating costs. Existing languages, frameworks, APIs and cloud services are part of the decision.
07Engagement
How you engage us, and how you pay
Choose the engagement by the depth of the review and how often your technical owner needs outside input. We agree the scope and billing model before work begins.
One decision, scoped
BoundedWe investigate one architecture, feasibility or build-versus-buy question using the system evidence relevant to it. The output sets out the options and our recommendation.
- Best when
- One question is blocking a plan and you want it settled
- You pay
- Billed hourly, quoted per project
- Typical start
- Two to four weeks
A fixed-scope assessment
Fixed feeChoose AI readiness, cloud cost and AI-readiness, or security and compliance readiness when the decision fits a packaged assessment. We agree its scope and quote before starting and return written findings.
- Best when
- You want the number agreed before any work begins
- You pay
- Outcome based, quoted per project
- Typical start
- Two to four weeks
We provide architecture reviews and second opinions as your roadmap develops. Your technical owner retains the decisions; we agree the advisory responsibilities and involvement needed at each checkpoint.
- Best when
- The estate is large and the decisions keep coming
- You pay
- Billed monthly, per team member
- Typical start
- Two to four weeks
A second opinion on a plan you already have
We review an existing plan against relevant system evidence and document the choices, assumptions and sequence we would change. There is no minimum engagement period. You can commission implementation separately; for a project that needs delivery intervention, explore project rescue.
08Industries
Technical decisions in business systems
We connect platform choices to the workflows they need to support, including booking, warehouse operations, trading and financial integrations.
Logistics and transportation
We assess architecture and integration choices for order management, fleet and depot tooling, including the operational dependencies a change must account for.
Hospitality and leisure
We review venue, membership and booking systems against seasonal demand, transaction flows and the cloud resources needed to support them.
Warehouse management
We assess pick, pack and stock systems and their APIs. Our warehouse application work included Angular frontends and backend integration via REST, delivery experience relevant to those choices.
Commodity trading (CTRM/ETRM)
We assess platform and integration choices for private B2B trading, drawing on the trading platform project built to a detailed client-supplied PRD using a microservices architecture, Ethereum blockchain smart contracts and CRM integration with the marketplace.
E-commerce
We compare storefront, ERP and marketplace integration options against transaction flows, stock data and the commerce platform dependencies they need to support.
Fintech
We trace payment flows and accounting integration and automation requirements through the data dependencies, system boundaries and implementation effort they imply.
Bring the decision to a discovery call
Tell us what you are choosing, the options you are considering and the constraints that matter. We will discuss the evidence needed for a useful recommendation and a scope for the review.
What happens after you contact us
- We reply within one business dayA response to your enquiry so we can establish the decision and next step.
- A call about the decision itselfWe discuss the options, business constraints and technical evidence available.
- The decision, written downWe frame the question, assumptions and evidence the review should address.
- Then a scope, and a start dateWhich systems are in it and whose time we need. Most engagements start within two to four weeks.
09Delivery
How does technology advisory work?
We assess the decision with your business and technical owners, connecting system constraints to the implementation effort each option requires.
- DiscoveryWe establish the objectives and constraints with your business and technical owners. For a diagnostic, we put an NDA in place and agree read-only, least-privilege access with your technical contact before starting.You getA written statement of the decision on the table, the constraints around it, and what we would need to answer it.
- ResearchWe examine relevant code, data and dependencies, research viable options and test their assumptions against your requirements. Your system owners help explain the operating constraints.You getThe options, each with its trade-offs, cost drivers, and the failure mode we would expect from it.
- RoadmapWe recommend a direction and sequence the work, making dependencies, cost drivers and resourcing assumptions explicit for your chosen implementation team.You getA phased roadmap with recommended actions, timelines, and the resourcing each phase assumes.
- ImplementationIf you commission further work, we agree whether to build the software or provide technical guidance at checkpoints. For build engagements, we agree least-privilege access with your technical contact, read-only wherever the work allows. Discovery has no production write access.You getWorking software, or a second opinion at each checkpoint, depending on how much you want us involved.
10Client voices
Client perspectives on our engineering advice
We’ve had a lot of compliments on the site, claiming that it’s clean, easy to navigate, and responsive. They gave value-added feedback when they thought I was asking for something that was not necessarily the best solution. That’s all I can ask of an outsourced relationship. It feels like a joint project much more than just commissioning somebody to do what you’ve told them to do.
They built the product from start to finish. I appreciated how they thought through the process as well as the input from the business side. It’s not a situation where I tell them to code and they code it. They always give advice on what may come in the future. I’m very satisfied with their project management.
The Artelogic team finished the project on time and within budget. Their work was of excellent quality, making the cost justified. I was impressed when I learned that despite having a small team, they could cater to our needs and provide a comprehensive solution. Artelogic has been delivering excellent value for our investment.
The work is ongoing, but the impact that Artelogic has had on our development team has been substantial. They can work on developing other projects while still seeking guidance from Artelogic. Artelogic always provides our team with solutions backed up with the right research and analysis.
They always seem to have a suitable developer on standby when we require an additional skillset and they always respond very quickly and help to work out a solution if e.g. the project requirements are suddenly changing.
11Case studies
Platform delivery behind our advice
unicrew was formerly Artelogic, so the older reviews use that name. Our delivery work spans cloud costs, booking platforms and rental tracking, connecting technical choices to the workflows and resources they support.
See all case studies- SaaSAWS costs down 30%+ for a US B2B SaaS platformunicrew became the programming team for a B2B SaaS platform that had run for over a decade, streamlined how it used AWS and Heroku, and sped up rollouts.30%+Lower AWS costs
HospitalityHighly Adjustable Platform for entertainment industriesunicrew developed a platform for Booked It that enhanced the customer experience for nightclub, entertainment center, and festival goers.600+Businesses using the platform
LeisureSaaS modernization for Paddle Sports Center in CaliforniaA kayaking and paddleboard rental business in the Santa Barbara area wanted one system for equipment, customers, time and billing. That system is Adventure Rental System.15-20%Increase in revenue
12Questions
About technology advisory
Technology advisory provides input for a defined decision, while a fractional CTO takes a continuing leadership mandate. Agree who supplies evidence and evaluates the recommendation before work begins.
A technology advisory engagement produces a written recommendation for a defined technical decision. We review the relevant systems and constraints with your business and technical owners, then investigate the viable options.
You receive:
- Options with their trade-offs and cost drivers.
- A recommended direction and the assumptions behind it.
- A phased roadmap with the sequence and resources needed to act.
Your technical owner retains the decision, and you choose who implements the plan.
Bring in outside technical advice when another engineering perspective would help you evaluate a significant investment before committing to it.
Useful questions include choosing a stack, assessing whether an architecture can scale, testing feasibility against a budget, or comparing build, buy and rebuild options. Your internal owner may already have the expertise and evidence to decide; an advisory review helps when you want assumptions challenged or unfamiliar options assessed.
Yes. We scope technology due diligence around the technical questions that affect your investment or platform-selection decision.
The review can examine architecture, dependencies, maintainability, scalability and operating-cost drivers. We document the findings, assumptions and recommended actions for the systems in scope. It is a technical review, separate from legal or financial diligence and any certification of the investment.
Our guide explains why technical due diligence matters before an exit.
We quote technology advisory against the agreed scope. The main cost drivers are:
- The number of systems and data sources reviewed.
- The depth of code and architecture investigation.
- Stakeholder involvement and the detail needed in the roadmap.
Billing follows the engagement model:
- Time and materials: billed hourly, quoted per project.
- Fixed price: outcome based, quoted per project.
- Team extension: billed monthly per team member.
The AI readiness assessment and cloud cost and AI-readiness audit are packaged routes when their scope fits your question.
We agree an estimated duration after defining the question, systems and depth of investigation. A review of one architecture choice and a review across several systems require different amounts of work and stakeholder time.
Discovery, research and roadmap stages each have a defined output. Most engagements start within two to four weeks; we confirm the start date and review schedule for your scope before work begins.
We assess compatibility with the systems in scope before recommending a change. That means examining interfaces, data flows, dependencies and operating constraints with the people who know the estate.
For changes such as cloud migration and DevOps work, the roadmap needs to account for connected services such as CRM systems. We identify what can be retained, what needs adapting and which assumptions require further validation before implementation.
Compare relevant engineering experience, the recommendation you will receive and the responsibilities of the engagement.
- Ask for delivery examples related to your architecture or platform question. Our cloud planning and AWS/Heroku work provide concrete examples.
- Check whether the proposed output includes options, trade-offs, cost drivers and an implementation sequence. Those are the basis of our roadmap.
- Agree who supplies evidence, evaluates the findings and owns implementation. Our advisory gives your technical owner senior outside input.
Assess security credentials and access arrangements alongside the technical fit.
Our delivery experience helps us assess implementation effort, dependencies and operating costs alongside the technical options. We can also be considered for follow-on development, so that commercial interest belongs in your evaluation of the advice.
We set out the options, trade-offs and cost drivers in writing. You retain the recommendation and choose whether your own team, another provider or unicrew implements it. Advisory and implementation are separately scoped decisions.
Advisory provides a recommendation for a defined decision; CTO as a Service provides continuing technical leadership under an agreed mandate.
Choose advisory when your technical owner will evaluate the options and direct implementation. Choose a fractional or interim CTO when you need someone to take agreed responsibility for technical direction and coordination over time. Your business retains its priorities and approval authority in either model.
Advisory evaluates the technical direction; business analysis defines the requirements and workflows needed to deliver it.
Advisory addresses architecture, stack, feasibility and cost drivers. Business analysis clarifies feature behavior, integration needs and acceptance criteria. When a project starts with a detailed client PRD, the direction may already be specified and requirements work becomes the next question. If both are open, we agree the order and scope of the two activities.
