IMPORTANT NOTICE!
Client
End Users
Project Overview
MiniMoves is a U.S.-based national moving company known for its unique focus on helping people relocate small shipments affordably and efficiently, whether locally, across state lines, or internationally. With thousands of moves processed annually, MiniMoves needed a better way to scale operations and reduce the growing burden on its sales department. The leadership team envisioned a digital order management platform where customers could self-manage their moving orders — from item selection to quote generation — without direct interaction with staff.
unicrew partnered with MiniMoves to build that vision from to life: a fully custom web application that streamlines inventory selection, automates pricing and enables order tracking across devices.
Project at a glance:
- Client: MiniMoves (USA)
- Industry: B2C Logistics / Moving Services
- Platform scope: Web application (React, .NET, Figma-based design system)
Engagement: Full-cycle product development, UI/UX, consulting
Challenge
MiniMoves approached unicrew with a clear list of goals and pain points to solve. At the core was the desire to reduce manual sales work, create a modern customer experience, and align a user-friendly order management platform with their lean business model.
Key challenges included:
- Designing a simple and intuitive interface for non-technical users to request quotes
- Enabling guided item selection by room categorization and custom order editing
- Allowing customers to receive instant quotes without staff involvement
- Reducing dependency on manual quote creation
Integrating the app into the broader customer journey and ensuring the system integrates with internal tools and workflows
Solution
01
Custom Web Application Architecture
Built a React-based frontend and .NET backend tailored to Minimoves' operational model for speed, reliability, and future scalability.
02
Intuitive Quote Wizard
Designed a multi-step order process that guides users through item selection, room setup, and move preferences with ease.
03
Responsive Cross-Device Design
Created a fully adaptive UI in Figma, ensuring seamless user experience across desktops, tablets, and mobile devices.
04
Flexible Order Management
Enabled users to edit their move details anytime through secure links sent after order initiation, reducing friction and support needs.
unicrew delivered the project as a complete end-to-end solution. From wireframes to a high-performing order management platform, the team collaborated closely with MiniMoves stakeholders to shape every step of the customer journey inside the app.
The result is a web platform that supports everything from selecting move items and packing options to accessing real-time pricing and order status. Thoughtful design decisions helped transform a multi-step process into a guided wizard that functions equally well on desktops, tablets, and phones.
Beyond the main deliverables, the platform also integrates features like real-time pricing adjustments based on user selections (e.g., packing services, storage), a callback scheduling function, and full API integration with MiniMoves’ internal systems. The application is deeply embedded in the company’s WordPress-based customer journey, launching after the Ballpark Estimation stage. A secure payment module is also planned in future updates.
By combining thoughtful UX design with scalable architecture and smooth backend integration, unicrew created a tool that delivers real impact across the entire order lifecycle.
Result
The collaboration delivered measurable improvements for both MiniMoves and its customers. The new system streamlined order placement and provided a self-service tool that aligned with the company’s lean sales model. With greater transparency, smarter pricing tools, and integrated features like storage, callback scheduling, and status tracking, the platform raised the standard of MiniMoves’ digital customer experience.
Key outcomes:
- A fully functional web app that automates moving quotes and order tracking
- Order status tracking with callback scheduling and dynamic updates
- Reduced workload on the sales department
- Faster quote turnaround and improved customer satisfaction
- Future-ready architecture designed for scalability and feature expansion
