Project Overview
MiniMoves is a U.S.-based national moving company known for its unique focus on helping people relocate small shipments affordably and efficiently, whether locally, across state lines, or internationally.
unicrew partnered with MiniMoves to build that vision from to life: a fully custom web application that streamlines inventory selection, automates pricing and enables order tracking across devices.
Challenges
MiniMoves approached unicrew with a clear list of goals and pain points to solve. At the core was the desire to reduce manual sales work, create a modern customer experience, and align a user-friendly order management platform with their lean business model.
Key challenges included:
- Designing a simple and intuitive interface for non-technical users to request quotes
- Enabling guided item selection by room categorization and custom order editing
- Allowing customers to receive instant quotes without staff involvement
- Reducing dependency on manual quote creation
- Integrating the app into the broader customer journey and ensuring the system integrates with internal tools and workflows
Solutions
unicrew delivered the project as a complete end-to-end solution. From wireframes to a high-performing order management platform, the team collaborated closely with MiniMoves stakeholders to shape every step of the customer journey inside the app.
Key Solutions:
Custom Web Application Architecture
Built a React-based frontend and .NET backend tailored to Minimoves’ operational model for speed, reliability, and future scalability.
Intuitive Quote Wizard
Designed a multi-step order process that guides users through item selection, room setup, and move preferences with ease.
Responsive Cross-Device Design
Created a fully adaptive UI in Figma, ensuring seamless user experience across desktops, tablets, and mobile devices.
Flexible Order Management
Enabled users to edit their move details anytime through secure links sent after order initiation, reducing friction and support needs.
Result
The collaboration delivered measurable improvements for both MiniMoves and its customers. The new system streamlined order placement and provided a self-service tool that aligned with the company’s lean sales model. With greater transparency, smarter pricing tools, and integrated features like storage, callback scheduling, and status tracking, the platform raised the standard of MiniMoves’ digital customer experience.
Key outcomes:
- A fully functional web app that automates moving quotes and order tracking
- Order status tracking with callback scheduling and dynamic updates
- Reduced workload on the sales department
- Faster quote turnaround and improved customer satisfaction
- Future-ready architecture designed for scalability and feature expansion